Reinforce your brand identity with a brand fit sound logo.
Sound logos that are designed and created to be bespoke and unique to your brand identity and story can be powerful and positive brand communication tools. As a brand you can utilise that power to support and create a mnemonic trigger that customers will associate with your brand identity. Sound logos can work alone or be combined with your visual logo to create increased and enhanced brand awareness and personality, something people understand and recognise.
Think how the use of a sound logo as part of video content across a social media marketing campaign could help to differentiate you from your competitors. Consistency and differentiation are important components of a successful and sustained brand identity and market presence and sound logos are a key facet of a unique sound branding strategy.
So what is a sound logo?
A sound logo is a short piece, usually 10 seconds or less that can either incorporate a musical melody, rhythm and arrangement or be completely driven exclusively through a sound design component made up of sound effects, foley, synthesised and manipulated sound material. Or it can incorporate all of these components. The key is not about what the sound logo contains but how and why that sound and music content relates to the overall 360 brand identity of the specific brand, and ultimately how it supports and reinforces the perception of the brand in the minds of consumers and customers.
Sound logos can be stand alone or be derived from and form part of a longer melody in a music based brand theme piece further extending your brands scope and implementation potential. All successful sound branding strategies incorporate a sound logo as a cornerstone of a cohesive and structured sound and music identity. As part of our sound branding consultation process we can help you to identify your brands own sound and music identity and work closely with your organisation to understand, fit and enhance your existing 360 brand identity and communications.
Sound and music can tell us a lot about what it is we are interacting with, our perception and expectations. Think about the difference between sad and happy music. What is it about certain forms and types of music that reflects the emotional context of each mood? Affecting us in way it does? How do these factors influence and determine how we relate to not just the chords being played but the tempo and pace, the sounds and instruments included in the arrangement, the structure and form, the complexity and contrasts. What are the inherent relationships? A happy melody can inspire us with confidence in the narrative and context giving us hope.
As part of unique sound branding strategy we can utilise this power and emotional connection we have with sound and music to help customers and audiences to engage with our brands and to have that sound and music identity not only support your existing 360 brand identity but to enhance it.
A bespoke, brand fit sound logo can enhance your brand identity in several ways including:
Reinforce brand identity
Enhance brand perception
Boost your online presence and market presence
Communicate information about your brand directly to customers
Increase the probability of leaving a lasting impact and impression
Take a listen to some of our recent sound logo examples created exclusively to reinforce brands and businesses such as:
You can also hear our own Deft Ear sound logo here.
For inspiration and to hear some great examples of sound logos for brands such as Intel, McDonalds, Audi, BMW and many more check out the Sound Logo Example playlist we have put together below or via our YouTube channel.
A sound logo is just the starting point of a cohesive and strong sound and music identity for your brand and project. At Deft Ear we want to help you to enhance your brand identity and create something that really sings your values and story.
Let’s create a unique sound and music identity.
Contact us to discuss your project in more detail:
Phone: +44(0)161 287 2445
Sound Branding. Game Audio. Sound Design. Music.